Our communication strategy was to create a website with an “interactive mosaic” architecture. Each tile of the mosaic is connected to a blog content through keyword hyperlinks and tags navigation in order to build a strong relationship with the community of colleagues, followers and guests. Every little piece of the puzzle like a simple tag defines a versatile ambient media, like a fluid journal of chef Stefano De Lorenzo and his artwork.
Our philosophy has always been to propose a dynamic idea of conviviality. Farmers, foragers, wine producers, artists, and guests who came to visit us at Botte have channeled our vision and they’ve become the inspiration for our menu, interior design and now for our new communication design.
The storytelling, the heart of our communication engine, explores the culinary universe of chef Stefano De Lorenzo and everything that revolves around it; in two words we’ll explore the nature as culture.
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